48 Awesome Digital Marketing Tools

SawI love tools.  In fact I would go so far as to say I am a tool addict. I can spend hours wandering through a Lowes searching for the latest and greatest gadget.  Anyone who’s ever attempted a home improvement project knows that the job is a lot harder (and sometimes impossible) without the right tools.  Well what applies in the real world, applies doubly for the virtual one.  However, the great thing about tools you find on the Internet is that they are usually very inexpensive, or even free, whereas a decent table saw (if my wife is reading – birthday present hint) can easily set you back over $500!

The key is finding the right tools for the right job.  I’ve tried to make it a bit easier for you by assembling some of the best social media tools on the web into one convenient location.  I’ve got them sorted by category and have an indication as to whether they have a free version or not.

I already use quite a few of these, but it’s always great to hear about someone else’s favorite tools.  So what digital tools would you add to this list?

Category/Tool

Free?

Summary
Analytics    
Bit.ly

Yes

Dominant URL shortener but also great at tracking and analytics.
Crazy Egg

No

Tracks web use via heat maps so you know where people are clicking on your webpage.
Cyfe

Yes

Awesome cloud based service that allows you to easily monitor and share all of your vital business data from one single location in real-time.
Google Analytics

Yes

Excellent, free source for web analytics.
Topsy

Yes

Social search and analytics.  Locate your key influencers.  Find and address negative tweets.
Twazzup

Yes

Realtime Twitter analytics and monitoring.
SproutSocial

No

Social statistics and tools including CRM, monitoring and publishing.
     
Community    
Cloze

Yes

Great way to organize and prioritize your inbox (email and social) in one central place.
Commun.it

Yes

Keeps track of your most valuable followers and interactions, rolling up the data into an action-driven dashboard.
     
Content    
Feedburner

Yes

Provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.
Google Alerts

Yes

Sends you regular updates on topics of interest including your industry and/or competitors.
Oneload

Yes

Allows you to upload a single video clip to dozens of video sites – not just YouTube.
Paper.li

Yes

Allows you to curate social media posts into a digital newspaper.
Pocket

Yes

Save interesting content that you don’t have time to read now for later reading. Also great for content curation and social sharing.
Quozio

Yes

Addictive site that allows you to take some text and turn it into a beautiful, pinnable image.
RebelMouse

Yes

Discover trending content and get post suggestions.  Also, create a social home page.
Scoop.it

Yes

Platform that allows users to gather together great content that they’ve discovered online.
Shareaholic

Yes

Put share buttons on your website.  Also allows recommendations and sharing of content.
SlideShare

Yes

The leading content sharing site for presentations.
     
Marketing/PR    
Help a Report Out

Yes

Site where reporters can post their requests for information and interviews anonymously, and where you can respond (now owned by Vocus)
Jing

Yes

Share images and short videos from your computer screen.
All In One SEO Pack

Yes

Optimizes your WordPress blog for search engine rankings.
     
Minimum Viable Product
About.me

Yes

Quick and easy digital presence.
Big Cartel

Yes

Easy to set up shopping cart for clothing and tee designers, bands, record labels, jewelry makers, crafters, and other artists.
Flavors.me

Yes

Allows you to bring together social media updates, photos, videos and more into a unified web presence.
Goodsie

No

Easy to set up ecommerce sites.
Optimizely

No

A/B and multivariant testing.
Parse

Yes

One platform to manage the back-end of your apps – frees you from having to dive into data storage, social integration, etc.
Premise

No

Build simple landing pages and paid membership sites.
Shopify

Yes

Create an online store.
Storenvy

No

Ecommerce site where you can post and sell items along with other people.
Tumblr

Yes

One of the top blogging platforms.
Unbounce

No

Simple landing pages, A/B testing and lead generation.
WordPress

Yes

One of the top blogging platforms.
     
Social Analytics    
Crowdbooster

No

Uses social media analytics to give insightful and actionable information about your social media presence.
PostAcumen

No

Perform competitive analysis on Facebook posts. Shows how content resonates with fans and how those metrics stack up against competitors.
     
Social Listening    
Bottlenose

No

Provides real-time social discovery across social streams like Facebook and Twitter.
Social Defender

Yes

Tools to measure your social media efforts and calculate customer sentiment.
SocialMention

Yes

Real-time social media search and analysis.
     
Social Media    
AgoraPulse

No

Cool apps and CRM to beef up your Facebook page.
Just Unfollow

Yes

Allow you to find out who unfollowed you on Twitter, as well as know who your fans are.
Tweepi

Yes

Find new Twitter followers and flush your non-followers.
Tweetdeck

Yes

Manage multiple Twitter accounts from one dashboard.
     
Social Sharing    
Buffer

Yes

Very cool way to select and schedule what you share on social media.
GaggleAMP

No

Leverage employees, partners, customers and fans to share your company’s social media messages on your behalf.
Reachli

Yes

Posts through Reachli can be automatically sent across all your social networks, or even engaged with, directly on your own Reachli page.
SocialToaster

No

Increases brand advocacy.
Viral Lock

No

Unlocks additional content when your web visitors share your stuff on Facebook, Twitter or Google+.

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